Showing posts with label Super Torjman. Show all posts
Showing posts with label Super Torjman. Show all posts

Sunday, December 15, 2013

Snow Survival, Snow Heroes

Yom rishon, 12 Tevet 5774.


If you live in Baltimore, New York, Idaho, Washington State... this is a typical winter day. But if you live in Israel, this is a once-in-several-years occurrence.

People have been without power for days, at least intermittently. Cars are buried in snow. Schools are closed. The roads have been virtually impassable for the better part of the last few days.


Families are spending quality time together. Kids are thrilled, or are showing signs of cabin fever. I've even seen a soldier or two giving a hearty fist-pump at being stranded on the mountain. We had a special birthday Shabbat planned for the Dearly Beloved. That, as readers of this blog may remember, does not mean birthday cake. The Friday night menu included a cheesy lasagna, fluffy, home-baked challah, and cinnamon rolls. But with no electricity on Friday, the plans changed to a complete stove-top menu (so I could get by on gas): a hearty chicken soup with lots of vegetables, cauliflower rice, baby peas, barely warmed, and paratha, an Indian pan-fried bread. The pot roast which is usually prepared in a crock pot was instead prepared on the stove top as well; and everything was kept warm on an old-fashioned copper blech.

Stunt Man had planned to spend Shabbat in Jerusalem with Molly McMolly's family. Of course, that was illogical, impossible, etc., etc.

So he walked down to the highway to see if he could possibly catch a tremp. A security vehicle came along, and the driver -- after questioning his sanity -- gave him a lift. They traveled down a completely vehicle-free highway, stopping along the way to assist stranded drivers. "There were abandoned cars all over the place. I felt like we were traveling through some surreal post-zombie-apocalypse scene," was how he described his adventure. The driver dropped him off two minutes from his destination.

I don't raise normal people. I raise heroes. Or crazy people. Or both.




Building a snowman under the trees

The Dearly Beloved, going after provisions

Getting ready for some serious sledding
We have a very special community here in Neve Daniel. People have helped each other, by digging out paths from door to street. People have shopped for those for whom getting out is a hardship. After pulling his stint as the shliach tzibur for a local shul, Yoram went to open the makolet... and was joined by store owner Moshe Torjman. Moshe left his cozy home in Gilo on foot (on his birthday), planning to walk to the makolet if he couldn't get a ride. A policeman gave him a ride to the bottom of Neve Daniel's formidable hill, where he walked up to open the store.
Kol hakavod, Yoram!

Happy birthday, Moshe; and happy day after your birthday, Coach!




Moshe fired up the oven, so people could have nice, warm pita bread.


Eli, friend and fellow shopper, duded-up for the weather

Nobody who doesn't own a helicopter is surprised that the makolet doesn't have fresh milk.





But as a public service announcement, I'll offer some alternatives, to get folks by until the milk truck can make it up the hill.

The makolet has shelf milk, soy and rice, in various flavors.

There's fresh soy milk...

...and shoko, strawberry-flavored and mocha-flavored milk...

...and yogurts of various styles and flavors...

...and if all else fails, there are chemicals.

If I still had young kids at home, I'd probably melt their favorite ice cream, and say, "Hey, boys! Guess what? When we have a snow day, even the milk is special!"
Everyone has his priorities. People with small children came to the makolet, hoping to make a milk run. Without young children at home, we made a B - double E - double R - U - N, as the country song goes.

Finally! A home we may be able to afford on the yishuv. As soon as we find out who is the builder, we plan to make a bid. Hopefully before the house turns to liquid assets...













And before a rival buyer makes his bid.
Stay warm. Enjoy each other. Let your neighbors know if you need help. One thing about snowy weather in Israel: in a few days, it will be a memory for a few years.
This jacket, like its wearer, is now officially an antique. Both of us are pretty hearty in cold weather, b"H!
A few snow-survival tips from a former Washington State gal:

  1. Do not follow my son's example. Follow the rules, and don't travel when you're not supposed to.
  2. Stay off your roof. (Sad story in the news, about a guy who fell off while trying to fix a leak that could have waited.)
  3. Walk on snow when you can, rather than ice.
  4. When you have no choice, bend your knees a bit, and walk duck-toed (as opposed to straight-toed or pigeon-toed).
  5. When going down steps, use the hand rail or a wall, if available, and put your weight on your heels. Falling on your face or tailbone is zero fun.
  6. Think out of the box, and try to have fun. Attitude is nearly everything.
  7. Get out of wet clothes as soon as possible.
  8. Have as much fun as you can!

Glossary:
Blech: Flat metal pan used to cover stove burners on Shabbat, to warm food without direct contact with the flame
Tremp: ride, hitch (as in hitch-hiking)
Shliach tzibur - cantor and leader of prayer
Shul - synagogue
Makolet - corner grocery store (although we are calling ours this affectionately and out of habit these days, as Moshe has made it into a supermarket!)
Yishuv - community, sometimes called a settlement (sometimes disparagingly -- but we ignore those people)

Monday, October 14, 2013

A Small Store with a Big Heart

Yom sheni, 10 Cheshvan 5774.

We got some great news last week: our local makolet isn't going to be sold to strangers after all!

Moshe, Sasha, Sahri, and Yoram are eager to give great service!
The Dearly Beloved and I had been slightly depressed for a few weeks, because Moshe was planning to sell Super Torjman, for financial and personal reasons. As much as he has tried to keep prices competitive, we from America know that "competing with WalMart" is a nearly impossible battle. As much as we would miss the convenience of our high-class "mom-and-pop" grocery store, we understood that there was no choice. We hoped that the new owners wouldn't be too much of a disappointment, even as we knew that nobody could replace the team of Moshe, Yoram, Sasha and Sahri.

The good news: Moshe decided, at the eleventh hour, not to sell. His reason: he learned that the potential buyers did not intend to run the store at all, but merely to "flip" it for a quick sale.

"You have to love a store like this, and work at it from inside. You can't just treat it like a business," said Moshe.

Moshe has always tried to offer excellent service, ordering what customers requested, constantly upgrading departments (including bringing in an in-store butcher shop and many specialty products from Europe and the US), and offering deals whenever possible. Our grocery store is in a safe neighborhood... so there is no problem sending small children to do their own nosh shopping, and bigger kids to do light family shopping. And, let's face it: "the super" is just a short or long walk for everyone in the yishuv, as opposed to the big stores, where a car is a necessity.

I asked Moshe what he will do to try to make the store a financial success, so that he can stay indefinitely.

"We'll try to get the word out on a regular basis about special deals and new products," he said. "We'll keep reminding people that if they want something, let us know, and we'll try to get it for them."

To our fellow Neve Daniel residents: wherever you prefer to do the majority of your shopping, do what you can to support the small business entrepreneurs in our area -- to include Moshe and Super Torjman.


Sunday, December 11, 2011

"...where everybody knows your name..." #5 -- A Plea for Small-Town Israel

Yom rishon, 15 Kislev 5772.

Moshe with satisfied customer, famous all-night cyclist,  Mr. Stella Frankl.
For Mishpachat Mizrachi, one of the great benefits of moving to Israel has been the ability to live a Jewish life and to live in a small town.

That means most people know us, and are to one degree or another personally invested in our success and happiness.

It means that we know what's up with each other's kids, and can help each other to raise them.  "It takes a village" only works when people in that village know each other.  Small towns allow for that familiarity, more than do big cities.

It also means small-town service, where we can walk to the library and the post office, to the bakery and the hardware store and the local market, and where the people who run these places care about giving us the best service possible.  Not just because they want to beat their competitors -- but because they are able to form a relationship with us, to learn what we like, and to try their best to provide it.

But like any relationship, it's a two-way street.

Moshe, always ready to listen to his customers.
Gilo resident Moshe Torjman returned to Israel 30 years ago with his Chicago-born bride.  He brought with him from America a wonderful command of the English language, and a knowledge of some of the products and service concepts that matter to American olim.  He and his brother Avi have had other successful stores, in  Kiryat Yovel for three years, and in Bayit Vegan for twenty-one years.  Now they have decided to put all of their effort into the makolet in Neve Daniel.

Avi stops his usual hyperactivity for a quick photo.
We were apprehensive about the change in store ownership.  We were used to the makolet the way it was.  It was the nicest small-town market we had seen in our travels around Israel.  And we loved Shulamit.  How would we manage with change?

As it happens -- though how could we not still miss our dear Shulamit? -- the store is even better than before.  The service is excellent, as Moshe and Avi and their long-time employee Sasha, as well as the familiar face of Yoram, work very hard at keepin' the customer satisfied.

Yoram gives a lesson in chicken hechsherim and Hebrew.  No extra charge.
Sasha always has a kind word, and an eye out for that special product I was seeking.

They have enlarged the produce department, and have added a meat counter.  The store is always adapting and growing within its confines.  New displays are always popping up, giving a feeling of order and abundance, with an almost American feel.  Ask for a product, and they will do their very best to acquire it.  (And if there is something you don't care for -- such as the short-lived cigarette display -- the Torjmans are equally prepared to be responsive to comments.)


Who says you can't have it all?

They are trying very hard to keep their prices competitive, not an easy task when the competition is against big markets just a few kilometers down the road.

Rav Auerbach chicken, and Beit Yosef chalak beef.  Both excellent!






"We have good people who are anxious to serve the residents of Neve Daniel," Moshe says.  Implicit in that statement is that those good people and that good service can only remain in Neve Daniel if we support it.  If we just come in once in a while to buy a carton of milk, the store will not survive.

So this is a personal plea to my automobile-endowed neighbors.  I certainly don't mind you helping to support that other worthy gentleman in his huge store down the road.  But think about breaking up your shopping and doing a third or a half of it locally.  The Dearly Beloved and I are among your neighbors who will probably never have a car; so we do almost a hundred per cent of our shopping at our local "mom-and-pop" store.  As much as I know you would be willing to do the mitzvah of shlepping me to the store once or twice a week -- it would mean so much more to me if you could help to maintain my local makolet, just a short walk and lots of independence and warm, friendly service from my door.

"Aich at margisha hayom, Rabanit?"   A spiritual promotion, and genuine concern.

"Sometimes you want to go
Where everybody knows your name,
And they're always glad you came..."  
-- from the "Cheers" theme, by Judy Hart Angelo and Gary Portnoy